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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card programme.
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Incentive Products

Gift Cards Prepaid Cards Digital Rewards

Leverage Popular Rewards and Incentives


Thanks to research conducted by the Aberdeen Group, we know that reward-based incentive programs can outperform programs without rewards by 30%.¹
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Motivate with gift and eGift cards


Ideal for smaller-value rewards, gift cards and eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers.


Digital gift cards align with omnichannel strategies

If your customers are online, you should be, too. That’s why 93% of incentive programme managers say digital gift cards align well with corporate goals.1


Gift cards grow loyalty programme engagement

Our clients have seen a 500% increase in loyalty programme participation after adding gift and eGift cards to their redemption catalogues.


Gift card incentives can increase spending

Last year, 61% of people we surveyed spent an average of £25 more than the value of a reward card they received.3

Incentivise with Mastercard® Prepaid Cards


Mastercard prepaid cards are popular, desirable and powerful incentives because they can be used anywhere that accepts Mastercard, worldwide. Plus, they are available in an array of plastic and virtual formats, so they can be delivered exactly how your recipients prefer to receive them.
Prepaid Cards

Be sure to personalise and customise


Many of our cards allow you to add your own branding to remind the cardholder that you gave them their reward. You can even add a personal touch with some of our solutions by including the recipient’s name and a brief message.


Customers prefer prepaid cards

Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programmes.1


Employees are tired of trophies

These days, two out of three employees would prefer a Mastercard® Prepaid Card or partner gift card over any other type of incentive.2


Celebrate sales teams with compelling rewards

Make sure your sales incentives programme motivates and rewards all of the preferred sales cycle activities you value and measure—including closed deals.

Gift cards and prepaid cards that are exclusively ours


At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.

Choice Card Gift Cards


Our themed Choice gift cards are themed around an interest or hobby and include six to eight retailers where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers.

Gift Cards

One4all Gift Cards


Accepted at over 55,000 stores throughout the UK and online, the One4all Gift Card covers the biggest brands across fashion, electronics, homeware, restaurants and more. You won't find a gift card that offers your recipients more choice.

Gift Cards

Prepaid Cards


Perfect for one-time or ongoing reward payments and suitable for consumers or employees. The closest thing to a cash reward whilst saving your business money and extending your brand through a personalised experience.

Prepaid Cards
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Our prepaid cards are issued by Blackhawk Network (UK) Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority with Firm Reference number 900023; pursuant to license from Mastercard International. Mastercard © is a registered trademark of Mastercard International Incorporated. Blackhawk Network (UK) Ltd's company registration number is 05802971 and its registered office is at Westside, London Road, Hemel Hempstead, HP3 9TD.

The One4all Gift Card is issued by GVS Prepaid Ltd. GVS Prepaid Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (register reference 900230) for the issuing of electronic money.