With Experience Comes Knowledge

Blackhawk Network began as a subsidiary of Safeway Inc., one of the largest and most successful supermarket chains, with over 1,700 stores in the U.S. and Canada. With roots that stretch back to 1915, Safeway has accumulated a rich trove of retail wisdom over the years, which Blackhawk Network inherited upon its inception.

We have a great depth of consumer and market research to draw upon, both from Safeway's past and from the considerable research we've undertaken on our own. As such, we have an intimate understanding of consumer preferences and behaviors. We're also able to stay on the forefront of new trends. All this has led to the kinds of innovations in products, packaging and technology that have created such great success for our company and our partners.