Blackhawk Network. We are gift cards.

The Gift Card Opportunity

Third-party gift cards have proven to be a remarkable phenomenon in markets around the globe. And Blackhawk Network Canada brings unmatched expertise and leadership to the gift card industry.

While relatively new to the Canada, the gift card market is growing fast. Observing the growth in more mature markets, you can see the extraordinary potential gift cards hold. In the US, for example, gift cards currently account for more than $70 billion in sales—and market growth continues.

The Allure

Consumers love gift cards for the flexibility and convenience they provide when shopping for a gift. Recipients like them for the choice they offer—it’s the gift that’s never returned. Focus group research undertaken by Blackhawk Network Canada supports this concept.

Sensing a tremendous opportunity, Blackhawk Network created the Gift Card MallTM. By bringing together a wide selection of best-in-class brands and placing them in frequently shopped retail locations, the Gift Card Mall has become a destination in itself. This turnkey, space efficient display delivers the many benefits of gift card participation to our partners:

  • Satisfying consumer demand for new product category
  • Participation in a billion dollar plus gift industry
  • Increased “non-core” sales of new product categories
  • Larger basket spend and significant incremental profit
  • Increased footfall
  • Ability to introduce product innovations

The Expert Touch

No one knows the gift card market quite like Blackhawk Network. We have a proven track record as the world’s leading provider of third-party gift cards, currently operating in more than 80,000 stores around the globe. We also have the deep retail heritage—and the marketing and merchandising expertise that comes with it—that allows us to understand the needs and challenges of our partners. Blackhawk Network’s best in class practices drive superior performance, meaning an unparalled return to your bottom line. Talk to the team at Blackhawk Canada, and let’s see what we can do for your brand.

Blackhawk Network. We are gift cards.

Meet the Blackhawk Canada Team