Digital Content

The worldwide online gaming market is expected to grow to USD $46 billion in 2013 from USD $11 billion in 2009 and the online game market will account for more than 50% of the overall game market.*

To serve the needs of this growing market, Blackhawk Network offers consumers more options in how they purchase digital content online, as well as how they gift and budget for digital entertainment.

By offering digital prepaid cards in grocery and across our network, Blackhawk is expanding the variety and selection of its Gift Card Mall™ while offering customers the virtual currency needed to transact in online game and music environments.

Blackhawk partners with the leaders in digital content, covering the full spectrum of online entertainment, from virtual worlds to MMOGs (massively multiplayer online games) to digital music, and from social network based games to console game products.

Publishers of online games, MMOGs and virtual worlds, as well as traditional video game publishers, depend on Blackhawk’s prepaid offerings to give their customers more options in purchasing products and services. Prepaid cards are a convenient way to pay for content online and also make great gifts for family and friends who are avid consumers of online content.

In addition, consumer package goods (CPG) companies are consistently looking at ways to create promotions that drive excitement about their brand and build incremental sales. Blackhawk partners with CPG companies to develop a program that leverages the synergy of both their customers and the digital content card products’ core customer.

*Source: June 2009 Lazard Capital Markets Report