Paybefore Awards Honor Blackhawk Network at the 2009 Prepaid Card Expo

Winner of Best in Category for the Best Third-Party Card Retailer and Winner of Best Corporate-Funded B2C Card

Paybefore, the leading information provider to prepaid and stored value card industry professionals, presented two awards to Blackhawk Network in its third annual Paybefore awards, held March 10 at the Prepaid Card Expo in Orlando, FL. The annual Paybefore Awards are the oldest and most prestigious awards to recognize excellence in the worldwide prepaid and stored value card industry. Blackhawk was honored in the Best Corporate-Funded B2C Card category for its PowerPump Rewards™ Program. In addition, the company walked away with the Best in Category, Third-Party Prepaid Card Retailer, for its Variable Load Program.

“Paybefore Awards shine the spotlight on terrific people and companies using prepaid to provide innovative payments solutions,” said Marilyn Bochicchio, Paybefore CEO. “It’s our honor to recognize the efforts of Blackhawk Network and its partners as leaders in their category. This year, each category was judged by a panel of five industry experts.”

”The number of nominations considered this year was almost double last year’s, making winning an even more significant achievement,” she continued. “The quality of the nominated products, services and programs was exceptional, creating quite a challenge for the judges who carefully evaluated each entry on its merits and in context of all the nominations.”

In addition, the Network Branded Prepaid Card Association, nominated by Blackhawk Network, was named a winner and best in category in Paybefore Awards’ Best Prepaid Marketing or Awareness-Building category. The NBPCA is an inter-industry trade association dedicated to creating a positive environment that contributes to the success of prepaid businesses. Talbott Roche, Blackhawk Network senior vice president, is a director of the NBPCA and co-chairperson of its Media and Consumer Education Working Group, which is responsible for the association’s outreach and educational programs.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Blackhawk Network develops unique products in easy-to-use formats and delivers them to consumers through an exclusive retail network of leading grocery, mass, convenience, drug and specialty retailers. The network includes more than 80,000 storefronts and reaches more than 165 million consumers each week. Headquartered in Pleasanton, California, Blackhawk Network has offices in the United States, Australia Canada, France, Germany, Mexico and the United Kingdom.  For more information about Blackhawk Network visit www.blackhawknetwork.com.

About Paybefore
Paybefore is the leading information provider to prepaid and stored value card industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications include: Paybefore.com, an online information portal; Paybefore News, daily news briefs delivered electronically; Paybefore Update, a downloadable e-newsletter including Paybefore Legal, delivered 20 times a year; Paybefore Magazine, a biannual print publication highlighting the best of Paybefore; and Paybefore Buyer’s Guide, available online and in print.