Third-party gift cards have proven to be a remarkable phenomenon in markets around the globe. And Blackhawk Network UK brings expertise and leadership to the gift card industry. While relatively new to the UK, the gift card market is growing.
Consumers love gift cards for the flexibility and convenience they provide when shopping for a gift. Recipients like them for the choice they offer—it’s the gift that’s never returned. Focus group research undertaken by Blackhawk Network UK supports this concept.
Sensing a tremendous opportunity, Blackhawk Network created the Gift Card Store™. By bringing together a wide selection of best-in-class brands and placing them in frequently shopped retail locations, the Gift Card Store has become a destination in itself. This space-efficient turnkey display delivers the many benefits of gift card participation to our partners:
- Satisfying consumer demand for new product category
- Increased “non-core” sales of new product categories
- Larger basket spend and significant incremental profit
- Increased footfall
- Ability to introduce product innovations
No one knows the gift card market quite like Blackhawk Network. We have a proven track record as the world’s leading provider of third-party gift cards. We also have the deep retail heritage—and the marketing and merchandising expertise that comes with it—that allows us to understand the needs and challenges of our partners. Blackhawk Network’s practices drive superior performance. Talk to the team at Blackhawk UK, and let’s see what we can do for your brand.